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Katie of Hollywood

This is a public service announcement on behalf of all you vintage ladies of America. What Katie Did are coming to Hollywood! After months of planning and suspense, the WKD US boutique is opening at 7970.5 Melrose Avenue in a mere FOUR DAYS. For those that don’t know, Melrose is a long road (as they all seem to be in LA) and is one of the main shopping streets in the area. One end is full of amazing vintage, the other part is all high end designers. What Katie Did is situated right in the middle, one block from quite a few vintage stores (and Fairfax fleamarket which is a must on Sundays) and a couple of blocks from such inspirational names as Vivienne Westwood and Betsy Johnson the other side. Quite the fabulous location, I’m sure you’ll agree!

The boutique opens on Saturday 3rd September at 11am, but the official all-singing and dancing launch night is on Thursday 8th September, 6pm to 9pm as part of Vogue Fashion’s Night Out. If you’re a California Girl, then do go along! You’ll be able to imbibe Hendrick’s, apple and elderflower cocktails along with Vintage Patisserie chocolates, and Katie will be rolling out the Union Flag bunting for a truly British feel. What Katie Did’s corset company (which is actually American) are busy making a couple of showstopping corsets for their window: one Stars and Stripes and one Union flag – so everyone will feel as patriotic as possible (while still enjoying the thoroughly Britishness of it all, of course)! Katie is going to be there in person for the whole first week, and will have the brand-spanking new AW11 ranges in store. Then she’ll be leaving it to the fabulous Hollywood team, all of whom are vintage devotees. Just whet your whistle, here are some previews of the new WKD collection, which will go live on both the UK and US sites on the 1st September.

New Cabaret Velvet corsets.

Beautiful Bernie modelling the new Deco range.

Redesigned Hollywood robe (how apt!)

Vivacious Vicky lingerie and new Torsolette – my personal favourite. All descriptions written by me, same as everything else on the site!

If you’re a resident of the good old US of A and want to keep in touch with the goings-on over there, please do ‘like’ and follow the new boutique on your favourite social networking site. The LA boutique’s Facebook page can be found at http://www.facebook.com/What.Katie.Did.Hollywood and the Twitter at twitter.com/whatkatiedidla.

Katie would like me to mention that it’s her dream to have 1,000 likes by the time the shop opens on Saturday, by which point everyone who is a fan will receive a discount code! So get liking, gals!

For all us pasty English folks, WKD haven’t forgotten the UK, and will throw a launch party in the London boutique on Sunday 4th September. This shindig will feature WKD model Miss Miranda, alongside other London burlesque starlets. As well as Hendrick’s cocktails and chocolates, London will have the added temptation of yet more delicious Vintage Patisserie cakes.

Last, but not least, here’s a nifty little film showing all the new products in action on the catwalk! I only wish I could be there on the 3rd, do let me know if you go along.

Fleur xx


Krista Dee

Ah, I think another trip to the States is in order just for this. A gal that used to work at the Bettie Page clothing store in Hollywood is now going to be working at WKD…found out about the store a while ago. So exciting!

Emma Robertson

Oh, how I wish I lived in California! I'll be heading there for my honeymoon and I'll have to check out the store then. Thanks for the lovely update!!



~ bitchen! ~ as we say! (well, some of us. *ha!)
One more thing-to-do in Cali…and gee those corsets are the bomb!

Now I know you have Axfords there in the UK, and those corests are definitely utilitarian…these WKD models are hi-floss, no doubt, but are they well-built?

just curious….have never patronized What Katy Did.


I was number 371 to like te page : )

I lovelovelove WKD and it's a good thing I don't live in London, or I 'd spent every penny in their shop!

Amy Macdonald

Hello, I'm Amy, I'm 17 and I follow your blog almost religiously! It's absolutely fantastic, I love it! You mentioned, the other day, about a book called 'The Vintage Tea Party Book' and after reading your glowing review I headed straight on down to amazon and ordered myself a copy. It got here last night and I am so amazed by it, you did not do it justice! There was so much more to it than I could have imagined, it is brilliant! A billion times better than I was expecting, so in short, thank-you for alerting me to such an amazing find that I would have otherwise remained sadly oblivious to if not for you! Also on a slightly unrelated point, I was wondering if you'd maybe do a bit about Vintage fashion on a budget? As a full time student getting ready to pay her way through university with not time to earn enough money to do so there is precious little to spare for procuring lovely vintage garments. I would greatly appreciate any hints/ tips or anything of the sort from you! Thanks again, Amy. 🙂

what katie did

Thank you Fleur!
Everything is going to plan here and we're so excited. Big cleaning day today so perhaps I shouldn't be wearing my 'Fleur by Heyday' dress – but you did say the design was originally meant for housework didn't you?!

Agenzia promoter

Your blog very best Katie sexy model….! I love her style! She is looking so pretty and that the first dress is super cute. I really enjoyed looking at these new face they're absolutely beautiful.


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