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Pashley Pile-Up

Last Saturday, four of the Vintage Mafia girls and I had the absolute honour to be invited along as VIP guests at a very special edition of the Tweed Run. Regular readers will know that I’ve been on the two previous ones, in April ’10 and April ’11, and had an unbelievably awesome time on both. This time was a little different, because this autumn instalment of the annual ride was sponsored by a big brand. A very big brand.

The Ralph Lauren Rugby Tweed Run was, as its name suggests, designed to create some serious buzz around the RL Rugby brand. They’ve just opened a shop in Covent Garden, one of the only two outside the US. The brand itself is a seriously premium one – full of lovely tailored and definitely vintage-inspired garments, at aspirational price tags. The shop itself is lovely, and full of very gorgeous assistants, so worth a visit if you’re in the area, at least. I will confess to being slightly worried about whether the corporate sponsorship would take some of the fun out of the fun and philanthropic Tweed Run. It’s not just a fun jaunt on bicycles in vintage clobber – it actually raises money for a very worthy cause – World Bicycle Relief, which donates bikes to children and adults in developing countries, enabling them to get to school and work.

Anyway, I needn’t have worried. Aside from all the extra journalists and photographers, celebrities both major and minor (Erin O’Connor and some Made in Chelsea people), and a slightly more touristy route that meant a bit more stopping-and-starting, the day was as much fun as any previous Runs. Rather smashingly, the girls and I got gifted a RL Rugby jacket each, to form the basis of our outfits. And even better than that, the kind folks at Pashley Bicycles sorted out three splendid steeds for Gemma, Jeni and Naomi to borrow, ensuring we all matched and looked (hopefully), rather spectacular together. Thanks you so much, chaps.

The ride itself was lovely, taking us through Trafalgar Square, down Whitehall (or should have, if we hadn’t taken a wrong turn down the Mall and had to cut through Horseguards), through Hyde Park, stopping in Chelsea for tea. Then back over the bridges before ending at Hyde Park Corner for a party at the rather fancy Caledonian Club! Here’s a map of the route (and ride home to Bethnal Green), if anyone’s interested! It was relatively easy for me and for Bethan, as both of us cycle regularly. Bethan did twenty miles including the journey there and back… but the other girls did suffer from mildly bruised posteriors. My solution to this:  more cycling, ladies!

Here we are with our steeds.

Aside from my black velvet RL jacket, I’m in some Tarantula Clothing capris, blouse from H&M,tights from John Lewis, and a hat which has attracted many gasps of admiration, but which I am sorry to say I can’t provide much info on, other than it was made by a lady called Cindy, who sells at 1940s reenactment events! You’ll just have to go to them all and try to track her down! 😉

I had the pleasure of meeting some lovely people, including Lady Velo who is so amazingly elegant. She looked super in one of the new Vivien of Holloway styles – Runaround Sue.

If you’d like to see more photos, there are some great ones over on Susie Bubble’s Style Bubble (she and Steve Salter were lovely, and I must apologise for telling a toilet-humour based joke in their presence), and Preposity.com, who has done separate posts on the gentlemen and the ladies of the Tweed Run.

Here are some phone snaps from the day…

And if you’d like to see a bit more of the Run in video form and featuring us several times, then check this rather awesome video out. The song is going to be in my head all day now! 

Thanks a million to the ladies and gents of Pencil Agency who invited us along, Rugby Ralph Lauren for having us, the Tweed Run organisers for making it such a brilliant day, the Traditional Cycle Shop for providing the girls Pashleys for the day, and all the many great people we met for just being so dashed well-dressed.

Can’t wait for April!

Fleur xx



The Caledonian Club is pretty extraordinary, isn't it? I've had to go to work functions there and it is like stepping into another world!

Lady Vélo

Fabulous blog post on the day Fleur – it was so much fun, and an absolute joy to meet you!

How lovely of RL to have you as VIP's also!

See you in April I hope!

Lady V x

Lolita Haze

You all look like perfection! Oh and a note on the snap shots… My shibas would never act that well behaved. I'm kinda mad at them right now for it! LOL


love, love, love! I swoon at your feet, tweed run posts are always a favourite of mine. You all look just breath-taking! I can't wait to go to one in sydney! xoxo

E Wein

sighhhhh… this is why I hate blogger. Just wrote a long apologetic post which was eaten by the ether! I will try again…

I think it may be me that prompted your copyright plea, as I recently syndicated your blog to my Livejournal account. I did this out of sheer laziness, because that's where I check the various blogs I read on a regular basis. I should have asked first and I know it – also it should come as no surprise, but I'd be even happier if you'd give me permission to keep it there!

I came to your blog by way of a growing obsession with 1940s fashion, developed as an odd side-effect of having written a book set during WWII ("Code Name Verity" will be published in Feb. 2012 by Egmont Books).

Here's the link to the livejournal syndication page. Again, please do let me know if you'd like me to remove it.

All the best, elizabeth wein


E Wein

AND I also forgot to say that I now recognize you as the model in various fabulous outfits when my friends send me vintage fashion links.


When I saw the jackets on Instagram I nearly asked what brand they were because they were so fabulous so thank you for posting this! Looks like you ladies had a wonderful time! You gals in the Vintage Mafia are always my favorite fashion inspiration across the pond!


Hi Fleur, could I please ask if you could ask Bethen where she got her pannier bag from? I've been looking for one for a friend. The photos all look fantastic. Thanks in advance. Cheers. Tina


You lot easy out class everyone else there, (excepting Erin O'Connor perhaps, especially the cringeworthy Made In Chelsea set


I do think it a great shame that a traditional & free spirited eccentric English event is now sponsored by a massive American corporation who sell clothing & other goods inspired by English style (a very aspirational, romanticized & expensive version thereof). Oh the Irony.

I'm afraid that is the end of the Tweed Run for me.


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