Sorry for the weak pun in the title, guys (I’m not really sorry).
Last week, I was privileged enough to be invited to a lovely event held by Atrixo. Tubs of this distinctive yellow and green handcream have been around since the dawn of time, by which I mean ever since I can remember looking at skincare products in Boots. Turns out, it’s actually a wonderfully vintage brand, having been around for more than 50 years! But it’s not one I had ever tried before.
What is it? Well, Atrixo, as we know it today, was launched in 1955 in Germany. Except they called (and still call) it atrix (seemingly always with a small ‘a’). The brand was actually around since as early as 1906, the name registered as a trademark by Oscar Troplowitz, the then owner of Beiersdorf (who also own Nivea), who created a range of shaving products in 1908, depilatories in 1927 and lipsticks between 1949-1953 – all under the atrix name. But 1955 saw atrix take the form it is now. Beiersdorf created a completely new type of glycerine hand cream, unlike their other big brand Nivea, which was a simple oil and water emulsion moisturiser. The atrix cream was designed as a hand protectant, rather than simply an emollient to be used anywhere on the body, a la Nivea. And it was hugely successful, mostly due to an extremely effective advertising campaign:”atrix – the invisible glove” was the slogan for many years.
The beautiful ladies of Vintage Patisserie did mini retro hair and makeup sessions for those ladies who wanted to dabble in wartime chic (I had done my hair already, of course). And they were a treat for the eyes themselves, as always.
Here’s what I wore:
The goodie bag was a wonder, with every kind of Atrixo cream in it, so I shall keep you posted on how I get on with it. My hands are generally a disaster, and I never usually use hand cream. After a full weekend of applying the Regenerating Cream, my battered, hang-naily hands are improved by approximately 457%, so I give it two well-moisturised thumbs up so far.
I also got this frankly bloody amazing little cake!
So thank you Atrixo for introducing me to your effective, purse-friendly and thoroughly vintage products. And at around three quid a tub, I encourage you all to try it next time you need a hand cream top-up.