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The King’s Ginger heads East

Welcome to the very latest instalment of my history serial looking at the life, loves and, well, liqueur of King Edward VII on behalf of The King’s Ginger. This month, I took the King on a date to do something a little bit cultural – and what’s more cultural than a museum? This one is a bit special though, because when he was still Prince of Wales he opened it with his own fair hands (assuming Victorians did the whole cutting the ribbon thing… don’t ruin my imagination), in June 1872, when he was a mere sprightly youngster of 31 years old (coincidentally the same age that I am now!).

Without further ado – to the Bethnal Green Museum… or, as it’s now known, the V&A Museum of Childhood.

In 1868, building work began on the Bethnal Green Museum – a venture that was to be a partner museum to the one in South Kensington. It was initiated by the Department of Practical Art, an organisation that was actually made ‘homeless’ when the Prince of Wales came of age and had to be moved into their headquarters at Marlborough House. Well, he was slightly more important! Anyway, the Department decided that, after the popularity explosion of the South Kensington Museum, new versions should be installed in the north, south and east of London as well. Unfortunately, only the East was interested.

The architect, J. W. Wild, had grand visions for the place. The museum’s history page dryly states that it was originally meant to have ‘a garden, clock tower and library amongst other features, however, due to the lack of funds, his design was only fully realised in an 1871 edition of The Builder magazine. The final structure was decidedly less grand, the east and west facades being the noticeable remaining original design elements’. The contemporary publication Two Hundred And Fifty Views London said that ‘it owes its establishment to the untiring efforts of various workers among the poor in the East End’ who built it on land they had previously owned between themselves. 

Photos from various sources, all out of copyright

The mosaic floor in the museum was laid by inmates of the Woking womens’ gaol, with, as the museum’s site notes, some doing more work than others. I must admit, if it were me, I’d choose the big, tiles over the teeny tiny fragments too (see left vs right).

Finally, the building work was finished and it was time for the honoured guest to do the deed. The noble tome, Edward VII, his life and reign; the record of a noble career, Vol II (of six!) by Edgar Sanderson and Lewis Melville (1910) describes the opening in great detail.

procession of five open carriages was escorted from Marlborough
House, by way of the Mall, Whitehall, Victoria Embankment,
Queen Victoria Street, Cornhill, Bishopsgate, and Shoreditch to
Bethnal Green Road, by an escort of 100 Life Guards. The
Prince was attired as a general officer; the Princess wore a
dress and bonnet of light pink. The east-enders did their utmost
to honour their visitors. From Bishopsgate Street onwards, the
roadways were profusely adorned with flags, garlands, painted
emblems, and mottoes of welcome, some expressing pious wishes
for the royal pair. Among the notes of joy were ” Welcome to
the East “; ” Long wished for, come at last “; ” Thank you for
your kind visit “. The vast crowds sent up tremendous cheers … The royal personages and high officials present included the
Dukes of Edinburgh and Cambridge, the Marquis of Ripon
(Lord President of the Council), and the Right Hon. W. E.
Forster (Vice-president). The Princess of Wales, on reaching
the dais, was presented with a bouquet by a pretty little girl,
introduced by Mrs. Gladstone, wife of the Prime Minister. The
Duke of Marlborough, Sir Richard and Lady Wallace, the Lord
Mayor, and a chief of a North American Indian tribe were
among the company.’

Loving that last guest! It also reveals he did not, in fact, cut a giant ribbon, he simply declared it open (after prayers and singing and so forth). Oh well.

Dickens’ Dictionary of London (by Charles Dickens Jr.) describes the museum thusly: ‘[it] was for nearly three years mainly occupied by the magnificent collections of paintings and other works of art belonging to Sir Richard Wallace, Bart., M.P. On the withdrawal of these collections they were replaced by various contributions on loan, chief among which have been the Indian presents of H.R.H. the Prince of Wales and the paintings forming the Dulwich Gallery. A large Anthropological Collection, lent by Colonel Lane-Fox, occupies part of the basement. The rest of the space is occupied by the permanent collections of the Museum, illustrating food, animal products, &c.’

Victorian visitors had lots of options for getting there, too, despite there being no convenient Ginger Line (the London Overground), nor tube to that part of the world.

‘Omnibuses from the Mansion House pass close to the Museum; and trains run from Liverpool-st to Cambridge Heath station (within five minutes of the Museum) every ten minutes. Admission free from  10 a.m. to 10 p.m. on Mondays, Tuesdays, and Saturdays, and from 10 a.m. to 6 p.m.. on Thursdays and Fridays. On Wednesdays, 6d., from 10 a.m. till dusk. NEAREST Railway Station, Cambridge Heath; Omnibus Routes, Hackney-road, Cambridge-road, and Bethnal Green-road; Cab Rank, Bethnal-green road.’

The Museum slowly started to turn into what it is today in 1922 when head curator Arthur Sabin noticed how many bored, noisy children there were around the place. Since that’s out of our remit of interest here, I thought instead I would photograph the toys that date from around the time that the museum was opened – those that King Edward’s children would have been playing with at the time. Unfortunately there’s not a lot from the time that Bertie himself was a whippersnapper! It’s a fascinating insight into Victorian childhood nonetheless.

Mechanical dancing toys and puppets were all the rage, it seems.
Rocking toys and pull along carts
Shadow puppet theatres
More shadow puppetry and wrestling figures – a clown and a jockey!
This rocking horse and mechanical musical box shaped like a Swiss chalet
do date from around the time King Edward was born in 1841!
Dolls for girls and toy soldiers for boys… 
This stern dolly reminds me very strongly of a certain matriarchal Queen…

The Prince of Wales and Princess Alexandra visited again in July 1884, with their three young princesses in tow. As if to illustrate just how well-loved the Prince of Wales was, two and a half thousand working class people thronged to see him. The fourth volume of the history I mention above describes amusingly (to modern eyes) how, ‘With excellent taste the Princess of Wales, and the other ladies of rank, in their evening visit to their lowly friends, dressed themselves as beautifully as they would have done for a fashionable assembly. Her Royal Highness wore abundant diamonds and pearls, with roses, and carried a lovely bouquet; the Prince and Lord Spencer showed their ribands of the Garter. The honest working people of the neighbourhood were delighted, rightly understanding that this display was made to please them and to show them all possible respect.’ Oh those charming commoners! Though I find this it genuinely charming that the Prince showed his keen interest in the welfare of ‘honest toilers’ by going to several meetings of
the Royal Commission on the Housing of the Working Classes, with the Princess later personally manning a flower stall at a benefit for local hospitals. Queen Victoria’s complete retreat from society and her duties meant that the Prince was the main link to the rest of the population, and he did a really, bloody good job of it.

Do go along to the V&A Children’s Museum if you’re a fan of old things and Victoria architecture… and The King’s Ginger, of course. Thanks for reading my little history lesson for the month! Until next time, as ever, stay gingery.

Fleur xx


Veronica Lewis

Lovely post. Very interesting history lesson, new for me so thank you for sharing, I will be taking Mummy there. I am an English Lass living in America and will be home in May for three weeks, london trips planned and especially to some of the places you have posted about and yes, I am going to get some of that King's Ginger, yum…..Have a great day.


No, because that isn't what I do! I have a 40s style, which is why I'm wearing 40s repro jeans and top. I don't dress up in Edwardian costume and reenact the time for these articles, which you'll see if you read any of the others (under the King's Ginger label link), I tell stories.


It wouldn't be viable in any way for me to find or hire an Edwardian or Victorian costume once a month I'm afraid, and my readers like me for my 40s style, which is why the King's Ginger work with me. Sorry if you don't feel the same, but life would be boring if we all agreed!


PS, if you would like to criticise, which I do encourage, I'd appreciate you putting your name to it – I've already broken my own rules by replying 😉


Lovely! And what an amazing museum, not only the building but what it holds. Those puppet theaters look truly magical!

Harlow Darling

Oh my goodness you have no idea what wonderful childhood memories this post brings back for me!!! I lived near Bethnal Green as a child and this museum was one of my absolute FAVOURITE places to visit when I was little! I used to try and go at least every fortnight just to ooh and ahh at all of the amazing intricate Victorian dolls houses. It probably drove my parents crazy because I would have a tantrum about how it's not fair that my dolls house is so crappy compared to those exquisite Victorian ones with the hand painted wall paper and all…lol!

Thank you so much for sharing this Fleur, you've just made my night 🙂


What a wonderful and fascinating insight……….always such a pleasure to read your blogs……now often accompanied with the King's Ginger.
Thank you,

Dark Puss

Dear Fleur

No problems with your dress style here! A very good decription of the museum and one of the few I haven't visited in London. Your description, and photographs, encourage me to remedy that omission! Looking forward to your next post.


Your dress code is great, we all love the 40's look, we all wear the 40's styles, we are not reenacting and yes Fleur, this is why we follow this site and do our own thing, we like your style. Have a great day!


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