As a blogger of reasonable standing, I get sent a lot of press releases – too many these days to ever have the time to reply to as 99.9% of them are not about vintage, nor indeed any of my other interests outside of vintage. But the other day I got quite a cool one from Dickies that I thought I’d write up.
Now back in the 90s, when I was all into skater style, Dickies were all the rage! Work pants and work shirts on both sexes (but for girls, paired with little vest tops underneath) plus skate shoes (or Adidas shell-toes) were the standard uniform. Both things were even sung about by Vanilla Ice. Thems were the days!
But Dickies were historically always known for their tough workwear – something that they are probably more known for in 2014 again after those skate-tastic glory days of the mid-90s. The email I got was about all the awesome old advertising that they had dug up. Dating from the very earliest days of the Williamson-Dickie Manufacturing Co, it seems they originally did leisure wear too!
I actually had to email back to ask why they didn’t make awesome vintage-style swimwear like this original ad shows. I mean, really! Happy to say, they thought they should as well! It might not happen, but who knows. If it does, it was my idea. 😉
And I love this campaign from the 70s!
But by the 80s… well, I’ll let the fashions speak for themselves.
Thanks Dickies Store for sending me these brilliant pictures. Looking through the store now, there are a few 90s skate-era looking hoodies tucked away in between the functional workwear, but nothing that I’d currently wear. I suggested to them that if swimwear is a stretch too far, they might go back into high-waisted workwear pants for men and women as I am sure they would be really popular among the vintage crowd, don’t you think?
Well if nothing else, with the current early-90s revival working its way up through the decade, work shirts and work pants with skate shoes will soon be back in style anyway. If only I’d kept mine!