Copywriting is no longer plain old words. My skills and experience include (but are not limited to) these main areas. Most of my clients go for a combination of a few elements.

Copywriting,

I’ve been writing since I could put crayon to paper. Since then I’ve scribbled and tapped my way through millions of words – articles, blogs, social media posts, SEO and marketing content, ads, general newsletter, sales funnel emails, push notifications, press releases and even award-winning poetry (okay, I was 8).

In the 20 years I’ve been a copywriter, I’ve put together multiple tone of voice documents and written even more copy reflecting existing ones. I love researching and writing up informative, inspiring articles and witty one-liners. Let’s talk about what you might need writing.

Copyediting & Proofreading

My first ever Dream Job was to be a book editor. It wasn’t meant to be, and I found myself in copywriting, which was always good enough for me. But in November 2023, thanks to a persuasively-written personal statement, I beat nearly 700 other applicants and won a place on the inaugural Hachette Publishing Changing the Story Freelancer Training course. I’ve since completed this and with my newfound skills, started as a freelance copyeditor and proofreader with (at time of writing in July 2024) a few jobs under my belt already. Let’s make your book, article or paper even better!

Social Media Management

Whether you simply need some well-crafted words and pictures for your social media accounts, your community fully managed or something in between, I can help. All my social media packages are bespoke and depend entirely on your needs. We can kick it all off with a workshop to nail your brand’s tone of voice, or I can dive right in and get cracking for as long as you need help.

If you want to get technical, I can also work on your long-term strategy, create processes and content calendars for you, plus deliver in-depth reports (I do love a good stat).

Digital Marketing

If you want the full marketing works, I can help you create a profitable digital marketing strategy. I will show you how to attract and retain customers who are genuinely interested in your offerings, build an email list and create and send engaging newsletters. I can help you connect with influencers – bloggers and Instagrammers who are best-placed to promote your brand. My many years of experience as a blogger myself has stood me in very good stead here.

I can also set-up and manage social advertising, getting your brand in front of the right audience at the lowest price.

Photography & Videography

After many years taking photographs for my blog, my social media and my clients, I’m pretty handy with my camera. I’ve got experience snapping food and drink, events, street-style portraits and… my kids and cats.

I’m not quite a professional but I can take high quality, well-styled photos and videos for your social media or PR campaign. I can even wifi them straight from camera to my phone, for live event coverage on social media, or edit in Photoshop or Capcut to make them super social-first and optimised for posting.

You + Me

Above all else, I love a good challenge and working with new people. I also know lots of other skilled creatives! If you have a project of any kind that you’d like to chat to me about, don’t hesitate to get in touch. The thing about 21st century copywriting and social media is that it’s not something you can pre-package or do by rote.

Everything I do is tailored exclusively to each client, to coin an overused phrase, there’s no ‘one size fits all’ approach.

Tell me what you want to achieve and what your budget is, I’m happy to work with you to fulfil the former and stay within the latter.

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